If “innovation distinguishes between a leader and a follower,” (Steve Jobs) then our integrated, behavior-based proprietary campaigns set the winners apart from the losers.” (Advisor)

IBBC© - our proprietary digital system works. PERIOD.

(Click to enlarge)

IBBC© Integrates:

Behavior-Based digital marketing solutions work because our proprietary system puts the right message in front of the right agents with an expanded reach and frequency at a reduced cost, integrating digital marketing silos for measurable results.

Social Media Marketing is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. These campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

Behavioral Retargeting (also known as simply, Retargeting) is a form of online targeted advertising by which online advertising is targeted to prospects based on their previous actions.

Database Marketing is a form of direct marketing using customers’ or potential customers’ identifiable information to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. Database Marketing is the type of marketing most familiar in the insurance industry. When combined with Behavior-based targeting it has the ultimate goal of getting everyone into the funnel so you can continue to market to them with a predefined message.

Behavioral Marketing targets customers based on their behavior on websites, rather than purely by the content of pages they visit. Behavioral marketers target prospects by serving ads to predefined segments or categories.

Funnel-Driven Lead Conversion is the proprietary process of running multiple strategic digital marketing touch points simultaneously designed to move the lead deeper into the funnel towards conversion.